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Transparent pricing · See the metal rate, making charge and GST on every piece

TheJewelryChoice

Natural diamonds

Formed once, and never again

Every natural stone we set was formed under the earth over a billion years and will never be repeated. We buy eye-clean, well-cut stones rather than chasing paper grades nobody can see, certify everything above 0.20ct, and show you the full price breakup before you decide.

Shop natural diamondsLearn the 4Cs

Looking for lab-grown diamonds instead? We sell those too.

  • IGI / GIA certified

  • VS2 and above

  • Transparent stone pricing

  • 7-day easy returns

  • Finite by nature

    Supply cannot be increased. That scarcity is what has held natural diamond value across generations, and it is the reason most people still choose natural for a milestone piece.

  • Independently certified

    IGI or GIA above 0.20ct, verifiable on their websites using a number inscribed on the girdle of the stone itself.

  • Eye-clean, always

    VS2 clarity and above, Excellent or Very Good cut. You will not find an inclusion without a loupe.

  • Priced in the open

    Stone charges are itemised separately from metal, making and GST. You see what the diamond costs, not one blended number.

Mined natural diamond. Certified by IGI or GIA above 0.20ct, with the report number laser-inscribed on the stone.

How diamonds are graded

The four Cs, without the sales pitch

Every jeweller quotes these. Few explain which ones actually change what you see — and which ones you're paying for without noticing.

01

Cut

The one that decides sparkle

Cut isn't the shape — it's how precisely the facets are angled. A well-cut stone returns light back to your eye; a poorly cut one leaks it out of the bottom, and looks dull however large it is. If you optimise for one C, make it this one.

Scale

  • Excellent
  • Very Good
  • Good
  • Fair

We stock Excellent and Very Good only.

02

Colour

Graded by how little there is

Diamonds are graded D (colourless) through Z (light yellow). The difference between adjacent grades is invisible to the naked eye — which is why buying at G–H rather than D gets you a stone that looks identical for meaningfully less.

Scale

  • D–F colourless
  • G–J near colourless
  • K–M faint

We set G–H in white metals, and up to J in yellow gold where the warmth hides it.

03

Clarity

Nature's fingerprints

Almost every natural diamond formed with tiny inclusions. Clarity grades how visible they are under 10× magnification. Anything VS2 or better is 'eye-clean' — you will not see an inclusion without a loupe.

Scale

  • FL–IF flawless
  • VVS1–VVS2
  • VS1–VS2
  • SI1–SI2

VS2 and above, so every stone is eye-clean.

04

Carat

Weight, not size

Carat measures weight, not diameter. A well-cut 0.90ct can look larger than a deep-cut 1.00ct, and costs noticeably less because prices jump at round numbers. Buying just under a milestone weight is the most reliable way to get more stone for your money.

Scale

  • 0.30ct
  • 0.50ct
  • 0.70ct
  • 1.00ct+

Every stone above 0.20ct ships with its own certificate.

Certification

A stone you can verify
without taking our word for it

Every diamond above 0.20ct comes with an independent report from IGI or GIA. The report number is laser-inscribed on the girdle of the stone itself — invisible to the eye, readable under magnification.

You can type that number into the IGI or GIA website and read the full grading report from the laboratory, not from us. That's the point of certification: it doesn't rely on trusting the seller.

Ask about a specific stone
Report number
Laser-inscribed on the diamond and printed on the certificate. Check they match.
Cut, colour, clarity, carat
Graded by the laboratory, not the jeweller.
Measurements & proportions
The numbers behind the cut grade — depth, table, girdle.
Fluorescence
How the stone behaves under UV. Usually irrelevant, occasionally a discount.
Plotted inclusions
A map of the stone's internal fingerprint — unique to it.

How a diamond piece is priced

Four numbers, all of them shown

Most jewellers quote a single figure for a diamond piece, which makes it impossible to tell whether you're paying for the stone, the gold or the markup. We separate all four.

  1. 01

    Metal value

    Today's gold or platinum rate multiplied by the exact weight of the mount.

  2. 02

    Stone charges

    The certified diamond itself, priced on its own 4Cs and shown as a separate line.

  3. 03

    Making charge

    A stated percentage of the metal value for the craftsmanship. Never hidden.

  4. 04

    GST

    3%, calculated on the subtotal and shown separately.

You'll see this breakup on every product page, before you add anything to your bag.

Where to start

Shop by setting

View all diamonds

Solitaire

One stone, nothing competing

Explore

Halo

A ring of small stones makes the centre read larger

Explore

Studs

The piece you'll wear most

Explore

Pendants

Everyday sparkle, close to the collarbone

Explore

Before you buy

Questions worth asking any jeweller

They are the same material: identical carbon structure, identical hardness, identical sparkle. No one will look at your hand and tell the difference, and neither will a jeweller without specialist equipment. What differs is scarcity and price. A natural diamond formed over billions of years and the supply is finite, so it holds resale value. A lab-grown diamond was grown in a few weeks and can be grown again, which makes it roughly a fifth of the price — but prices have fallen year on year, so treat it as something to wear rather than an asset. Buying a milestone piece you may pass on: natural. Wanting the largest, cleanest stone your budget allows: lab-grown, comfortably. We sell both and we will not push you toward the expensive one.
Every stone above 0.20ct carries an IGI or GIA report number, laser-inscribed on the girdle of the diamond itself. You can enter that number on the IGI or GIA website and read the full report independently of us. If any jeweller cannot give you a report number to verify, walk away.
Better than lab-grown, but be realistic. Resale is not the same as retail — a jeweller buying your stone back pays a wholesale price, and you will not recover what you paid. What a natural diamond does hold is a stable underlying value that has not collapsed, which is not currently true of lab-grown. Buy it because you want it, and treat the value retention as a floor rather than an investment case.
Two reasons. We show the metal value, making charge, stone charges and GST separately instead of quoting one number, so you can see exactly what you are paying for. And we run one workshop rather than a chain of showrooms, which is why our making charges start at 10% rather than 20–25%.
You have 7 days from delivery for a full refund — no questions, no restocking fee. We do not offer exchanges, so if you are torn between two pieces, buy the one you prefer and return it rather than trying to swap later. Keep the invoice and certificate either way; together they establish the stone's identity and value if you ever sell it elsewhere.
For a solitaire engagement ring, 0.30–0.50ct is the most common range in India and reads clearly on the hand. Above 0.70ct the stone becomes the statement. Rather than guess from a screen, book a video call and we will show you the sizes side by side on camera.

Not sure where to start?

Talk to us before you spend

A 20-minute video call where we show you stones on camera and explain what you're looking at. No obligation, and we'll tell you honestly if a smaller stone would serve you better.

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